Life Remodeled

Strategy, Design, Brand Design

Noah Watson and Tracee Hartley

Since 2010, Life Remodeled has worked to provide equitable opportunities for people within the Detroit community. As the organization continues their outreach, we were tasked to create a rebrand that better aligns with their expanding goals.  

By studying neighborhoods close to the home base of Life Remodeled, forms were created inspired by architectural details seen throughout Detroit. These shapes become a lens into the heart of the neighborhood, symbolizing the residents that live beyond the doors and windows of these homes.