Detroit Month of Design


Channels: Identity Design, Environmental — 2020
Co-Creators: Shelby Seay and Emily Johnson

Detroit Month of Design is an annual month-long festival hosted by Design Core Detroit that unifies the creative community within Detroit as a UNESCO city of design.

The 2020 identity celebrates 10 years of the festival by using an archway to symbolize looking into the future while honoring the past. This identity was built around a series of gradients and bright colors that are synonymous to the Design Core brand. 







Goal

To create a flexible brand system that can adjust to the new virtual events included in the Detroit Month of Design festival. Brand assets included tote bags, t-shirts, outdoor graphics, and a billboard as well as social media posts and website updates.