The Great Eros

Design, Custom Logotype

The Great Eros is a sustainable womens brand that carefully crafts clothing in New York and intimates made in Italy. A new wordmark was needed that could scale across print and digital assets while paying homage to the original typeface of the 1962 magazine, Eros.

The result was a custom displayface that embodies the characteristics of a classical serif while elevating the brands timeless approach to womenswear.

Images by Britt Bogan and in-house team.