Sound Lab

Channels: Strategy, Identity Design — 2019

Sound Lab x 826 Detroit is a fictional branch of 826, a national non-profit tutoring service for kids. While the upstairs is dedicated as a space for learning, the storefront serves as a retail space to cater towards the needs of that specific city. 

Exploring sounds from Techno, Punk, Jazz, and Hip-Hop, Sound Lab is a multi-genre store based on the pioneering sounds that came from the deindustrialization of Detroit.


Detroit has a deep history in music, which Sound Lab encapsulates to create an inclusive space for discovery and creativity. Variations of typography are used to create a network that aligns with functions in manufacturing lines, while corresponding to the different music genres.